For my Public Relations Campaigns class, one of my capstone courses as a public relations major, I created a campaign for the International House at Maxcy College. The campaign helped the community with its messaging and branding.
I focused on revitalizing Maxcy’s social media accounts (Twitter, Facebook and Instagram). My campaign also focused on increasing the residence hall’s online presence and internal communications. I promoted the living-learning component of the community and created a communications plan.
Essential components of the campaign can be found below.
Sample Social Media posts