PR Campaign

For my Public Relations Campaigns class, one of my capstone courses as a public relations major, I created a campaign for the International House at Maxcy College. The campaign helped the community with its messaging and branding.

I focused on revitalizing Maxcy’s social media accounts (Twitter, Facebook and Instagram). My campaign also focused on increasing the residence hall’s online presence and internal communications. I promoted the living-learning component of the community and created a communications plan.

Essential components of the campaign can be found below.

Overview Chapter

Research Chapter

Planning Chapter

Implementation Chapter

Communications Plan

Sample Social Media posts

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